For Schwantz Financial, a boutique firm serving Missouri, Kansas, and Arkansas, the website redesign was strategically crafted to shift their audience focus from a predominantly retiree clientele to a younger, growth-oriented demographic. The design emphasized a clean, modern aesthetic with intuitive navigation, dynamic call-to-action placements, and mobile-first responsiveness to appeal to digitally native users. Vibrant imagery, approachable typography, and trust-building content elements were integrated to foster engagement and boost lead generation.
