Lipton Iced Tea

This concept design for Lipton Iced Tea reimagines the brand's digital presence with a vibrant, health-forward focus. Designed to reflect Lipton’s refreshing product line and strong heritage, the homepage balances bold, sunlit imagery with crisp typography and clear navigation. The layout was crafted to highlight seasonal iced tea flavors, wellness benefits, and sustainability efforts, inviting users to explore the brand’s world in a way that feels both modern and uplifting. Every element of the design was considered to evoke Lipton’s signature brightness and approachability. A warm, citrus-infused color palette pairs with playful UI touches to guide the user seamlessly through product discovery, brand storytelling, and social engagement. This design was developed as part of a creative exploration within the beverage branding space, showcasing how thoughtful visual hierarchy and intuitive user experience can elevate a legacy brand for today’s audience.