For GrassPad, a well-known name in lawn and garden care, the focus of the website redesign was to stay true to their established brand identity while creating a more modern and user friendly experience. I used their familiar color palette to keep the design instantly recognizable to loyal customers while also appealing to new visitors. Every detail, from the layout to the typography, was designed with their audience in mind to ensure a smooth and consistent brand experience.
One of the major improvements was the addition of a fully built shop page, allowing customers to browse and purchase products with ease. I also introduced updated layouts, cleaner navigation, and small interactive touches that help guide users through the site naturally. The final result is a refreshed website that feels modern and accessible while still rooted in the GrassPad brand that customers know and trust.
